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孙晓池

Personal Information

Lecturer Supervisor of Master's Candidates

Paper Publications

[1].Understanding the sequential interdependence of mobile app adoption within and across categories:International Journal of Research in Marketing (ABS 4)
[2].Why do customers want to learn: Antecedents and outcomes of customer learning:European Journal of Marketing (ABS 3)
[3].Pulling back the curtain”: Company tours as a customer education tool and effects on pro-brand b...:Journal of Consumer Behaviour (SSCI, ABS 2)
[4].Does educating customers create positive word of mouth?:Journal of Retailing and Consumer Services (SSCI, JCR Q1)
[5].短视频广告与消费者购买意愿: 基于S-O-R理论的研究:信息系统学报
[6].Using customer education to boost positive word of mouth:American Marketing Association (AMA) Summer Conference Proceedings 2021
[7].You are kicked out of the room now!”: The impact of social exclusion on user-generated content i...:merican Marketing Association (AMA) Summer Conference Proceedings 2021
[8].Find the customers who want to learn – Antecedents of customer learning:American Marketing Association (AMA) Summer Conference 2020
[9].Opening the curtain: Company-guided tours as a customer education tool:American Marketing Association (AMA) Winter Conference 2020
[10].Forgot to go home when you are shopping in stores? A study of consumers’ flow experience at the ...:25th Recent Advances in Retailing & Services Science Conference

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